owlbuildit custom keyboard Brand.

Year: 2022
Location: Jakarta
Type: Brand

Custom keyboards have been a niche hobby not easily accessible due to its complexity. Yet there is a great level of usability with these devices in the way that they help with desk space by being economical in size, customizable in tactility and design, and are highly functional towards individual expression.

To open the world to this niche community, owlbuildit is a brand that would provide a custom keyboard-building service to customers — catering to their personal needs. Allowing custom keyboards to be more accessible to the newcomers.

The brand encapsulates the owl persona which is me — making the brand more personable and approachable. Keeping it minimal helping with the bespoke identity and encouraging the customer to be tasked with designing their own intentions on a “blank canvas”.

The moon not only represents my persona but also majority of the community getting lost on our interests in the long hours of the night.

The clouds cover small parts of the moon to show the niche and bespoke nature of custom keyboards, however, they part in the middle emphasizing approachability and openness of the brand.

The color palette chosen was to personalize the brand as calm and mellow.

The chosen typeface leans towards a minimal and modern design.

This contributes to keeping the brand minimal and supporting the main visual.

Business Card

Letter and Sleeve

Letter

Design Panel